AI artificial intelligence crosschannel Iterable language localization multichannel Smartling translation
Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable's cross-channel…
Industry News
December 15
ABM crosschannel data strategy digital events event marketing intent data omnichannel personalization revenue Sales Enablement SPS SPS21 Strategy and Planning Series virtual event
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…
Industry News
November 9
crosschannel Crownpeak digital engagement Experience Optimization Platform personalization segmentation
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine.…
Industry News
September 17
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
algorithmic attribution brand engagement cross channel crosschannel customer journey Forrester Consulting study Visual IQ
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…
Industry News
August 30
crosschannel data dashboards marketing attribution Oracle Marketing Cloud
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates…
Industry News
November 19