Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
Latest In: CTV advertising
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
Smartly Brings Social Advertising Speed With New Roku Partnership
Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the…
News Brief July 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
Are B2B Brands Fully Seizing the CTV Moment?
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…
Blog March 18
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