Latest In: CTV advertising

Adwave AI video generation api integration CTV advertising marketing technology product launch video marketing Wavemaker
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…

News Brief July 30
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Smartly Brings Social Advertising Speed With New Roku Partnership

Smartly Brings Social Advertising Speed With New Roku Partnership

Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up  collectively bring the…

News Brief July 13
AI-generated creative auto retail brand awareness connected TV CTV advertising geographic targeting small business marketing streaming TV ads
Adwave Patriot Auto Group CTV

How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study

Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…

Case Studies July 9
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
connected TV trends CTV CTV advertising CTV for B2B marketers Demand Gen Report research go to market strategy mntn
Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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Campaign Optimization Series
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