Latest In: data-driven marketing

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The Data Quality Strategies That Separate ROI From Excuses

The Data Quality Strategies That Separate ROI From Excuses

Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…

Blog September 22
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CMO Council MartechTribe Launch Apex Matrix Adobe

CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value

Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…

News Brief July 9
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Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…

News Brief July 6
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series