Latest In: data strategy

AI AI adoption B2B marketing contact enrichment Convertr Data Quality data strategy First-party Data Lead Qualification marketing operations Pipeline ROI
600x400 DGR art

Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…

Blog August 26
B2B marketing C-Suite Alignment Capital-Efficient Growth Customer Acquisition Cost customer lifetime value data strategy Force Multipliers Fractional Marketing genAI marketing budgets marketing ROI MarTech
DGR POM Marketing Kathy Floam Greenspan Maximizing B2B Marketing Impact

The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026

The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…

Demanding Views August 21
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
activation interoperability AI readiness customer identity data strategy governance latency marketing operations martech architecture martech stack personalization
DGR AI MarTech Readiness Steve Chitwood

Your Martech Stack Isn’t the Problem – Your Architecture Is

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…

Demanding Views June 5
data Data management data strategy G2 intent data marketing services purchase intent data Software technology TechTarget usergenerated
603bd61365ef491e56cc0ba213b1babe

TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12
clearbit data Data Intelligence data provider data strategy gotomarket strategies GTM Hubspot
Ngampol – stock.adobe.com

HubSpot To Acquire B2B Intelligence Provider Clearbit

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…

Industry News November 2
b2b agency Banzai data insights data strategy marketing technology sales solutions
Banzai Launches Certified Partner Program

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…

Industry News August 15
ABM Accountbased marketing Data management data solution data strategy Terminus
Terminus Launches Curated GTM Data Solution

Terminus Launches Curated GTM Data Solution

Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium…

Industry News March 22
ABM crosschannel data strategy digital events event marketing intent data omnichannel personalization revenue Sales Enablement SPS SPS21 Strategy and Planning Series virtual event
#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…

Industry News November 9
B2BDE19ED BII Buyer Insights & Intelligence Series Data management data strategy declared data GDPR Jack Wildt marketing data ON24 Sales Enablement webinars
How To Fine-Tune Your Data Strategies With Webinars

How To Fine-Tune Your Data Strategies With Webinars

The devil's in the details — or in marketing's case, the devil's in the data. Almost every B2B…

Blog August 8
Chief Data Officer data strategy marketing data Ray Estevez True Influence
True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data…

Industry News May 24
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series