Latest In: demand generation
acquisitions Cvent data management strategy data strategies demand generation event event marketing hybrid event iCapture inperson event Jifflenow lead capture lead generation Lead Qualification virtual event
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…
Industry News
January 17
ABM account intelligence Content content management Content Strategies content syndication demand generation digital advertising Integrate media pipeline360
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…
Industry News
January 12
6sense buying experience customer experience demand generation marketing efforts marketing strategies Sales engagement sales strategy
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog
December 27
