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Latest In: demand generation

Booker Software content-driven contentdriven marketing demand generation Finny Friday Killer Content Awards technology stack
Finny Friday: How Booker Software Drives Campaign Results With Technology

Finny Friday: How Booker Software Drives Campaign Results With Technology

Editor’s Note: Welcome to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the…

Blog April 22
account based marketing Bizible demand generation mapping content
Bizible Offers New ABM Capabilities That Link Efforts To Revenue

Bizible Offers New ABM Capabilities That Link Efforts To Revenue

B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help…

Industry News April 22
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Avoiding The Predictive Analytics #Fail In Demand Generation

Avoiding The Predictive Analytics #Fail In Demand Generation

Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to…

Demanding Views April 19
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