Latest In: direct marketing

direct marketing direct marketing automation even fulfillment event marketing event swag sending Sendoso Swag
Sendoso Unveils New Features & Tools For Streamlined Sending

Sendoso Unveils New Features & Tools For Streamlined Sending

Quick Scoop: Sendoso announced new capabilities and enhancements for its sending platform. The company also launched 'Event Fulfillment,'…

Industry News May 11
brand engagement branding digital data direct mail campaigns direct marketing ecofriendly effective marketing Marketing Campaign Development Marketing Interactions marketing mix PFL
How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic…

Demanding Views May 4
Andrew Field direct marketing Goldman Sachs Goldman Sachs Growth Equity investment John Giannuzzi Mark Midle PFL tactile marketing automation TMA
PFL Secures $25 Million Investment To Grow Direct Mail Automation Platform

PFL Secures $25 Million Investment To Grow Direct Mail Automation Platform

PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman…

Financial News April 6
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
direct marketing multichannel
Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing…

Industry News January 20
direct marketing Founder and CEO of V12 Group LaunchPad look-alike prospects marketing automation multi-channel Paul Chachko V12 Group
V12 Group logo

V12 Group Launches Multichannel Marketing Automation Platform

Technology and data company V12 Group has announced the release of Launchpad, an automated marketing platform that offers…

Industry News August 12
B2B B2B marketing B2B2C Business process outsourcing bust investment cycle demand gen demand generation direct marketing Extraprise Mike Shanker Outsourcing return on investment ROI
Mike_Shanker_CEO_of_Extraprise

10 Signals That You May Need to Outsource More of Your Marketing

By Mike Shanker, CEO, ExtrapriseEditor's Note: The following is the first in a two-part series exploring the key…

Demanding Views April 3
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series