What’s Holding Back B2B Earned Media Efforts?
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers…
Blog November 7
Latest In: industry research
Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that…
Industry News August 24
Study: Post-Event Follow-Up Still A Challenge For B2B Marketers
New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up…
Industry News May 26
Study: 50% Of Companies Not Using Email Targeting Strategies
Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints Marketing organizations still…
Industry News March 30
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…
Industry News February 3
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017
Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…
Industry News January 30
Study: B2B Execs Prefer Thought Leadership Content Via Facebook Over Other Networks
Facebook's ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist…
Industry News November 14
Study: B2B Marketers Low On Demand Gen Resources And Budget
A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand…
Industry News October 27
Study: Fast And Easy Tech Deployment Increasingly Crucial For B2B Buyers
Today's B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely.…
Industry News June 24
Study: Honing Data Skills A Low Priority For B2B Marketing Teams
Recent findings from a study conducted by Openprise, a data automation solution provider, show that there is disparity…
Industry News June 14
Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
Study: 83% Of Marketers Struggle With Content Personalization
Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive…
Industry News March 8
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
