DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
Latest In: intent signals
Apollo.io Acquires Pocus to Advance GTM Operating System
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…
News Brief March 31
Demand Gen Report 2026 Trends: Pipeline360’s Tony Uphoff
5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing…
Demanding Views January 15
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Demand Gen Report 2025 Reflections: Netline’s Josh Baez
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to…
Demanding Views December 15
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Demandbase Releases New Multi-Language Intent Solution For B2B
Demandbase, a go-to-market (GTM) company, unveiled a new multi-language intent solution that leverages natural language processing (NLP) to…
Industry News September 11
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
True Influence Offers 80 Million Verified Contacts To B2B Marketers
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international…
Industry News June 16
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