Latest In: LaunchPad

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January 8, 2024, Brazil. In this photo illustration the Paramount Plus, HBO Max and Apple TV logo is displayed on a TV screen.

From TikTok to TV Screens: Rollo’s CTV Advertising Breakthrough

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…

Case Studies July 24
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Marketo And Certain Partner To Leverage Event Data

Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing…

Industry News September 17
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V12 Group Launches Multichannel Marketing Automation Platform

Technology and data company V12 Group has announced the release of Launchpad, an automated marketing platform that offers…

Industry News August 12
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series