Latest In: Lisa Arthur

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Aprimo Focuses On Productivity With Marketing Studio Update

Aprimo this week released an update to its integrated marketing management suite, including a number of new features…

Industry News December 5
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Aprimo Unveils Cross-Selling Solution For Salesforce Platform

Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.…

Solution Spotlight September 11
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Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding

The recent news of Marketo's $50 million round of new venture financing has stirred plenty of dialogue among…

Industry News November 22
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BtoB: So Much More Than Revenue and Lead Generation

By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…

Industry News February 1
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Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
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Strategies For Staying Relevant During The Sales & Marketing Revolution

By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change.…

Demanding Views July 20
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