Aprimo Focuses On Productivity With Marketing Studio Update
Aprimo this week released an update to its integrated marketing management suite, including a number of new features…
Industry News December 5
Latest In: Lisa Arthur
Aprimo Unveils Cross-Selling Solution For Salesforce Platform
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.…
Solution Spotlight September 11Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding
The recent news of Marketo's $50 million round of new venture financing has stirred plenty of dialogue among…
Industry News November 22
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Leading the Revolution: CMOs Must Be the Change Agent
By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…
Demanding Views December 7
Strategies For Staying Relevant During The Sales & Marketing Revolution
By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change.…
Demanding Views July 20
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