Soft Benefits Of Channel Loyalty Programs Have Staying Power
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the…
Demanding Views December 12
Latest In: loyalty
Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…
Case Studies October 18
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management
Just a few years ago, marketers were trying to grab as many new customers as they could. While…
Industry News March 13
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