Soft Benefits Of Channel Loyalty Programs Have Staying Power
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the…
Demanding Views December 12
Latest In: loyalty
Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…
Case Studies October 18
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
PunchTab Launches Loyalty App For ExactTarget
PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The…
Industry News August 8
Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management
Just a few years ago, marketers were trying to grab as many new customers as they could. While…
Industry News March 13
Resources
Events & Webinars
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
