Latest In: Marketing analytics

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C-Suite Panel: Learn About Your Customers' Customers Through Data

C-Suite Panel: Learn About Your Customers’ Customers Through Data

Many B2B marketers are focused on addressing the pain points of their customers, and one way to better…

Industry News February 17
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Siftrock Monitors Email Replies For Engagement Data

Siftrock Monitors Email Replies For Engagement Data

Siftrock is a reply email management platform designed to mine data from automated and human responses to marketing…

Solution Spotlight February 8
#C2C16 demand generation Marketing analytics SiriusDecisions
SiriusDecisions' Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best…

Industry News January 22
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