Latest In: marketing efficiency

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DGR Intuit Mailchimp Mani Dhillon Marketer’s Growth Strategy AI Efficiency

A Marketer’s Growth Strategy in the Era of AI: Efficiency

Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…

Demanding Views October 15
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DGR Joel Horwitz B2B Demand Gen Marketers Keep Getting Wrong Pipeline Acquisition Costs

The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…

Demanding Views August 28
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Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Conductor Partners With Acquia to Focus on AI Content Optimization

Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…

News Brief April 9
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series