Latest In: marketing efficiency

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DGR Joel Horwitz B2B Demand Gen Marketers Keep Getting Wrong Pipeline Acquisition Costs

The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows…

Demanding Views August 28
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Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Conductor Partners With Acquia to Focus on AI Content Optimization

Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…

News Brief April 9
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DGR DV Matt Soldar

Elastic Marketing Wins When Companies Build It as Infrastructure—Not Campaign Support

Your marketing team probably doesn’t look like it did three years ago. You’re hiring freelancers for content sprints,…

Demanding Views March 6
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Campaign Optimization Series
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Strategy & Planning Series