The Five Critical Pitfalls of MDF Programs
During my career, I have had the privilege of working with some of the most forward-thinking channel leaders…
Demanding Views July 28
Latest In: marketing measurement
StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief July 27
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views June 19
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
LinkedIn Launches New Marketing Measurement Tools
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…
Industry News June 12
Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and…
Demanding Views October 21
Full Circle Insights Introduces Microsoft Advertising Support For Digital Source Tracker
Full Circle Insights, a marketing performance measurement platform, revealed that its Digital Source Tracker (DST) product now connects…
Industry News April 6
Buzzworthy B2B: The Latest News & Trends From July 2021
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog August 4
Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team
Marketers' jobs have become remarkably complex in recent years. There are more technologies to choose from than ever…
Demanding Views May 10
LinkedIn Unveils Google Campaign Manager Integration
LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of…
Industry News October 30
Resources
