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Digital.Marketing MarTech Integration concept of Artificial intelligence productivity. Business people working with laptop computers ,symbolizing AI ​​chip interface using automation to assist work and improve business efficiency

Focus on MarTech Integration, Not New Tools

Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

News Brief April 20
ABM campaigns AI platform campaign execution GTM Strategy marketing tools omni-channel marketing personalization
Tofu Raises $12 million GTM Rocket Powered Brand Launch. Cartoon style VC brand promotion with rocket launch, funding round flags, and mission control visuals

Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams

Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…

News Brief April 13
and Ellen Valentine Bluetooth and Levick Co-Founder of CoreMotives Honda Center and Anaheim Ducks Magenic marketing automatiohn marketing tools Microsoft Dynamics CRM NetSuite Product Evangelist for Silverpop Rhett Thompson Seattle Seahawks and Sounders FC
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A Year After Acquisition By Silverpop, CoreMotives Adds 270 Customers, Billings Up 136%

Since being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than…

Industry News April 5
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