Latest In: Measurement & Attribution

ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
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Deadline to take Our ABM Survey Extended

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…

Blog May 12
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DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
DGR Karie Burt Anteriad Buying Groups

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…

Demanding Views April 10
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
2026dgr ABM Survey

Why Your ABM Insights Matter: Take the Demand Gen Report Survey

Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…

Blog April 6
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