Latest In: media buying

ad inventory Basis curated supply Infolinks marketing operations media buying omnichannel programmatic advertising proprietary placements supply path optimization
Infolinks Integrates with Basis Teamwork of partners. Concept of integration and startup with puzzle pieces

Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows

Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…

News Brief June 25
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Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
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DGR Adam Heimlich Ad Tech Learned to Game Itself

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…

Demanding Views June 12
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series