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MNTN, ZoomInfo Partner on B2B Advertising

MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business…

News Brief July 14
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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the…

Industry News November 6
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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#B2BMX Recap: Grabbing Buyers' Attention, Creating Change & Winning The Talent Wars

#B2BMX Recap: Grabbing Buyers’ Attention, Creating Change & Winning The Talent Wars

As #B2BMX 2022 wound to a close, marketers savored the opportunity to mingle with their peers, enjoy the…

Industry News March 3
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Campaign Optimization Series
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Strategy & Planning Series