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Latest In: MOCCA

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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
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MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role…

Blog February 1
Executive Forum Larissa DeCarlo leadership forum marketing data management marketing operations marketing operations reviews MOCCA thought leadership

MOCCA Membership Approaches 1,000 Members As Group Prepares For Third Annual Forum in San Francisco

The Marketing Operations Cross Company Alliance (MOCCA) today will host nearly 50 marketing operations executives at Autodesk in…

Industry News February 21
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