PathFactory Launches New Buyer Enablement Tools
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction…
Industry News May 6
Latest In: Nick Edouard
LookBookHQ Launches Explore Product For Content Personalization
LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore…
Industry News July 20
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…
Industry News February 3
Video And Interactive Content Help Reveal Buyers’ Digital Body Language
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant…
Industry News April 2
Resources
Events & Webinars
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
