Latest In: Pipeline Impact

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2026 B2BMX Insights Benchmark Report 44% Prioritize Pipeline Influence

2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics

Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a…

Blog October 29
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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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