Latest In: Responsys

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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…

Industry News March 27
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Oracle Buys BlueKai Big Data Platform To Enhance Personalization

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile…

Industry News February 24
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How 3 Brands Implemented Engagement-Based Emailing Strategies

By Chad White, Research Director, Responsys There's finally mounting evidence that email marketers are taking serious steps to…

Demanding Views July 3
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Following Successful IPO Responsys Posts 56% Revenue Gain In Q1

One month after filing an IPO that raised closed to $80 million, Responsys announced first quarter revenues were…

Industry News May 23
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Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with…

Industry News March 17
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Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move

With the financial markets buzzing over recent M&A activity and planned IPOs from high profile brands such as…

Industry News January 25
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