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Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…

Demanding Views February 28
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SmartBug Media Elevates Jen Spencer To CEO

SmartBug Media Elevates Jen Spencer To CEO

SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug's Founder and current CEO,…

Industry News January 11
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ON24 Expands Drift Platform Integration For Stronger Engagement & Revenue Insights

ON24 Expands Drift Platform Integration For Stronger Engagement & Revenue Insights

ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift's revenue acceleration…

Industry News January 4
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