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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…

Industry News August 17
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Drift Fastlane Aims To Qualify Webpage Leads For Real-Time Sales Conversations

Drift Fastlane Aims To Qualify Webpage Leads For Real-Time Sales Conversations

The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent…

Solution Spotlight August 2
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Campaign Optimization Series
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Strategy & Planning Series