AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18
B2B pipeline Hivekind AI HiveLoop ICP SaaS SalientMG startups
SalientMG has entered into a strategic partnership with Hivekind AI, the company behind the first Pre-Pipeline System built to…
News Brief
February 19
automation data Data Quality SaaS
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views
February 17
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
B2B software MarTech SaaS Software as a Service
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term…
Demanding Views
December 12
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
G2 Olive Technologies pricing SaaS SaaS companies SaaS platform Sales Enablement Sales strategies sales strategy Software
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog
February 22
Data management komprise product launches product marketing product strategy SaaS Sales Enablement
As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…
Demanding Views
June 2
AI artificial intelligence content creation content management Regieai SaaS
Regie.ai, a generative AI software-as-a-service (SaaS) platform that streamlines enterprise organizations' content creation workflows, closed its A Round…
Financial News
February 9
event marketing event technology personalization SaaS seed funding technology
Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund…
Financial News
January 3
data enterprise jotform SaaS teams
Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform…
Industry News
November 15
Channel Marketing digital analytics inriver product information management SaaS
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users…
Industry News
October 27