LeadsRx Launches Version 3.0 Of Attribution Platform
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…
Solution Spotlight May 4
Latest In: sales funnel
New Forrester Study Examines ROI Impact of ABM Programs
New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits…
Industry News April 21
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…
Industry News July 10
It’s About Revenue: Marketers Head Directly Into The Sales Funnel
The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the…
Demanding Views April 24
FunnelCake Unveils Marketing Operations System For B2B Teams
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…
Industry News August 31
Avery Dennison Sees 200% Increase In Business Won With Marketing Automation
Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…
Case Studies August 18
Revamping The Sales Funnel To Accelerate Success
July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month,…
Blog July 12
From Funnel Cake To Microfunnels: Describing The Modern Buying Journey
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…
Blog May 10
New Survey Shows Growing Influence Of Content On Demand Generation
With marketers now seeing such a clear connection between content and demand generation, new research revealed a growing…
Industry News August 29
Resources
Events & Webinars
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
