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A/B testing behavioral data Co-Founder of CoreMotives CoreMotives email marketing individualized messaging marketing automation nurture programs one-to-one marketing Rhett Thompson Silverpop
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
CEO email marketing email subject lines Jerry Jao Retention Science
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Study: Short, Personalized Subject Lines Boost Email Open Rates

All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But…

Industry News February 27
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Challenger Sale Author Brent Adamson To Speak At B2B Content2Conversion

Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third…

Industry News February 25
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