Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Demanding Views June 23
Latest In: Data Strategies
Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin
Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…
Feature June 22
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views June 19
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief June 17
Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel
Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…
News Brief June 16
Samba TV Launches Data Activation Platform for the Agentic Era
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief June 16
Ad Tech Learned to Game Itself
Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…
Demanding Views June 12
New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief June 11
2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company
Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…
News Brief June 11
10 AI Priorities B2B CMOs Can’t Afford to Ignore
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views June 9
5 Ways to Revolutionize Sales Coaching with AI
Artificial intelligence (AI) adoption has exploded over the past year, forever changing the sales profession and bringing about…
Demanding Views June 9
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