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Latest In: Data Strategies

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Opening Microsoft Copilot app on smartphone

Gong Partners with Microsoft to Bring Data, Insights Directly into Copilot

Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue artificial intelligence (AI) platform with Microsoft’s productivity applications…

News Brief May 20
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Minsk. Belarus. May 28, 2020. Street lighting. On the truck cab is the inscription Daf. Sun flare. Close up.

Chassis Cab Modernizes with Data-Driven Sales Strategies

As companies expand, they can struggle to keep up with the demand for automated data analysis. The business…

Case Studies May 1
AI buyer's journey demand generation marketing funnel marketing strategy StackAdapt
AI tools and capabilities can drive the entire B2B buying journey and marketing funnel.

AI’s Role in Optimizing the Marketing Funnel

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…

Demanding Views April 18
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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
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Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia…

News Brief March 6
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Visual of an automated digital marketing funnel powered by ai for optimizing customer journeys and conversions

As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

Feature March 5
Act-On Software Banzai International industry news MarTech mergers and acquisitions
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
Bombora
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Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…

Industry News January 24
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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers…

Industry News January 16
MarketBridge
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Marketbridge Expands Into EMEA Via April Six Acquisition

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a…

Industry News January 6
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The Top 5 Most Important Topics To B2B Marketers

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Feature December 31
Demandbase salesforce
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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales…

Industry News December 12
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