Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…
Industry News March 21
Latest In: Data Strategies
Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform
Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed…
Industry News March 2Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings
After coming off a disappointing fourth quarter, Harte-Hanks executives say the company is poised for faster growth heading…
Industry News February 2
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