Latest In: Data Strategies
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
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March 2
2026 Database Strategies & Contact Acquisition Benchmark Survey buyer behavior intent data key stakeholders measurement segmentation Total Addressable Market
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
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February 26
Allan Kirkpatrick B2BMX 2026 Chip Klang Delinea Deloitte Canada Gillian Hinkle Hailey Ho Heroku Intentsify Joey D’Agostino John Johansen Kaushik Kumar Lead2Pipeline Mason Cosby Measurement & Data track Scrappy ABM Suzy Krohn TOXPAND Uky Chong WordPress VIP Workleap
In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered…
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February 18