Latest In: Data Strategies

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How GDPR Can Help Marketers Overcome Common Data Challenges

How GDPR Can Help Marketers Overcome Common Data Challenges

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data…

Demanding Views August 5
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CCPA Countdown: B2B Brands Prepare Compliance Steps And Look For Longer Term Trust Payoffs With Customers

CCPA Countdown: B2B Brands Prepare Compliance Steps And Look For Longer Term Trust Payoffs With Customers

A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers…

Industry News July 24
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Pernix Offers Comprehensive Performance Marketing Attribution Solution

Pernix Offers Comprehensive Performance Marketing Attribution Solution

Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…

Solution Spotlight July 22
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