Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers
Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data…
Industry News June 19
Latest In: Data Strategies
Marketers: Flip The Funnel And Gain Newfound Confidence With Data
While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage…
Demanding Views June 17
Pelco Sees 99% ROI Increase Through Streamlined Marketing Automation
Pelco by Schneider Electric, a video surveillance company, tapped Marketo to replace its marketing automation system and better…
Case Studies June 14
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