SiriusDecisions Highlights Customer Lifecycle Framework For Retention, Loyalty Optimization
While sales and marketing teams focus largely on mapping out initiatives based on the buyer's journey, many still…
Industry News May 29
Latest In: Data Strategies
Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…
Industry News March 21Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform
Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed…
Industry News March 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
