Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…
Industry News August 30
Latest In: Data Strategies
Heap Raises $11M To Enhance, Streamline Analytics Stack
Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use…
Financial News August 19
Salesforce To Enhance Artificial Intelligence Capabilities With BeyondCore Acquisition
Salesforce has agreed to acquire enterprise analytics startup BeyondCore, according to a blog post from BeyondCore CEO Arijit…
Industry News August 17
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