Latest In: Demand Generation

B2B Marketing Exchange Pam Didner
Sales funnel roadmap lead generation stages conversion goals and customer retention plans

Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…

Blog October 2
Adobe Podcasts Wistia
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Adobe Podcast Teams Up With Wistia To Launch AI-Powered Audio Editing Solution

Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech…

Industry News September 25
Blue Yonder Grubhub Lumen Technologies Versique
Negotiation for business winning, agreement or partnership deal for both benefit, merger and acquisition, professional talk concept, businessman handshake with success negotiation over balance seesaw.

Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky…

Feature September 25
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B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series