Latest In: Demand Generation

Act-On Software Banzai International industry news MarTech mergers and acquisitions
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
Anteriad
Defeating business competitors, New creativity creates competitive advantage, Business leaders win, Strategies and ideas for success, Businessman riding a rocket at high speed, Vector design.

How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were…

Blog January 15
Lightricks
Data scientists training and deploying machine learning models in the cloud for AI applications.

The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative…

Blog January 8
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series