Latest In: Demand Generation

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Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel…

Industry News March 5
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Integrate Launches Facebook Integration To Power Qualified Lead Generation

Integrate Launches Facebook Integration To Power Qualified Lead Generation

Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve…

Industry News March 4
B2B buyers B2B consumers B2B Marketing Exchange B2BMX19 customer centricity Forrester Research Steven Casey
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…

Industry News March 1
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