Latest In: Go-To-Market Strategy
account visibility attribution models internal collaboration Netskope Openprise revops sales cycle SDRs
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…
Case Studies
August 23
ABM ABX account engagement b2bsmx CRM Demandbase Microsoft Outreach personalization predictable revenue revenue innovators ROI Smarter GTM
It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…
Industry News
August 17
Akkadian Ventures global expansion gotomarket insights Iconiq Capital Lightspeed Venture Partners Mubadala Capital peopleai Series D funding
People.ai, a revenue operations (RevOps) and intelligence platform, raised $100 million in a series D funding round, bringing…
Financial News
August 17
