Latest In: Growth Marketing

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Decision Confidence Index from Haus A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement

Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…

News Brief April 7
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Hightouch DSP Woman using laptop surrounded by AI, API, code, and digital media icons, representing artificial intelligence development and integration.

Hightouch Launches Zero-Fee DSP Marketplace Solution

Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…

News Brief April 2
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Snapchat B2B Marketing application in AppStore, displayed on Future new iPhone 12 Pro concept in silver color home screen displayed, 3d illustration

Snapchat’s Role in Shaping the Future of B2B Engagement

B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…

News Brief March 31
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Campaign Optimization Series
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Strategy & Planning Series