How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
Latest In: Influencer Marketing
Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog February 22
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as…
Industry News November 29
Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success
Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…
Industry News October 4
The DGR Quick Six: Transforming B2B Influencer Marketing From Obscurity Into Authority
“DGR Quick Six” is a new monthly series that features one of the industry's trendiest topics distilled into…
Industry News September 20
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…
Blog September 12
What Tools Are You Using? Boosting B2B Campaigns With Technographic Data
In today's digital age, almost every business could be a considered a tech company. From small startups to…
Demanding Views August 18
ARInsights Adds Tech Reviews From G2 & PeerSpot To Its Premium Content Solution
ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review…
Industry News July 18
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Cohora Aims To Fuel Customer Interactions With User-Generated Content
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…
Solution Spotlight July 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
