Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
Latest In: Influencer Marketing
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog February 22
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as…
Industry News November 29
Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success
Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…
Industry News October 4
The DGR Quick Six: Transforming B2B Influencer Marketing From Obscurity Into Authority
“DGR Quick Six” is a new monthly series that features one of the industry's trendiest topics distilled into…
Industry News September 20
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…
Blog September 12
What Tools Are You Using? Boosting B2B Campaigns With Technographic Data
In today's digital age, almost every business could be a considered a tech company. From small startups to…
Demanding Views August 18
ARInsights Adds Tech Reviews From G2 & PeerSpot To Its Premium Content Solution
ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review…
Industry News July 18
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Cohora Aims To Fuel Customer Interactions With User-Generated Content
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…
Solution Spotlight July 18
Startup 101: How To Manage A Product Marketing Launch
As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…
Demanding Views June 2
Resources
Events & Webinars
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
