Latest In: Marketing Analytics

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MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution

By Alicia Fiorletta, Associate Editor Executing campaigns across different verticals and segments is a growing challenge for most marketers,…

Industry News August 2
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Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more…

Industry News June 14
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Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics

Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers…

Industry News June 7
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Campaign Optimization Series
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Strategy & Planning Series