Latest In: Marketing Operations

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New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

There continues to be room for growth and education in the artificial intelligence (AI) space, according to new…

Industry News June 29
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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
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Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…

Case Studies June 27
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