Lenovo Boosts Display Ad, Email Engagement With Intent Data
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…
Case Studies September 13
Latest In: Marketing Operations
Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO
Today's B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish…
Industry News September 6
The Use Of Neuroscience In Marketing: The Brain Tells No Lies
Editor's Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience…
Demanding Views September 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
