Latest In: Marketing Operations

agency demand agency operations AI AI era artificial intelligence B2B services cash flow financial risk late payments marketing agencies marketing industry payment delays
Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

Key Takeaways: Demand for marketing agency services is rising sharply in the AI era, with search interest in…

News Brief June 17
adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Samba TV Launches Data Activation Platform Flat illustration of a smart TV displaying relevant ad without cookie symbols—contextual targeting banner

Samba TV Launches Data Activation Platform for the Agentic Era

Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…

News Brief June 16
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series