Latest In: Marketing Operations

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DGR Patrick Shea AdDaptive Making AI Innovation Stick Across The Organization

From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization

Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…

Demanding Views July 31
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Conga Opens Office in Boston

Building on Recent B2B Acquisition, Conga Opens Office in Boston

Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February…

News Brief July 30
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
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Campaign Optimization Series
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Strategy & Planning Series