Latest In: Marketing Operations

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How B2B Marketers Can Deliver Personalization At Scale

How B2B Marketers Can Deliver Personalization At Scale

Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus…

Demanding Views June 21
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Skilljar Launches Pardot Integration For Automated Customer Onboarding

Skilljar Launches Pardot Integration For Automated Customer Onboarding

Cloud-based customer training platform Skilljar has integrated with Pardot, positioning companies to automate customer training and onboarding activities…

Industry News June 16
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Microsoft To Buy LinkedIn For $26.2 Billion

Microsoft To Buy LinkedIn For $26.2 Billion

Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2…

Industry News June 13
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Campaign Optimization Series
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