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UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million.…

Financial News June 1
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Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data…

Industry News May 31
B2B marketing customer needs Jeff Lash Rachel Young SiriusDecisions
Don't Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address…

Blog May 25
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Campaign Optimization Series
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Strategy & Planning Series