Latest In: Predictive Marketing

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Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics,…

Financial News January 9
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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
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Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…

Industry News November 1
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