Why Do CMOs have One of the Shortest Tenures?
CMOs today have more performance data than any generation of marketing leaders before them, and yet it is…
Demanding Views October 30
Latest In: Predictive Marketing
Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog October 21
What Good Looks Like in B2B Sales Data in 2026
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Zoom Debuts Revenue OS for Sales Teams
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief October 12
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Typeface Launches Next Generation of its Content Orchestration Engine
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief October 5
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
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