Content Marketing Jobs are Splitting in Two: Semrush
Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling…
News Brief April 21
Latest In: Revenue/Sales Operations
The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…
News Brief April 16
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