Latest In: Social & Mobile

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DGR Wistia’s Chris Savage on Why Long Form B2B Video Is Winning Q&A

Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A

Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…

Feature July 13
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DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…

Feature July 6
AEO AI AI Overviews Answer Engine Optimization artificial intelligence B2B awareness B2B influencers content authenticity creator marketing demand generation generative AI practitioner trust
DGR Televerde Jenny White Why B2B Awareness Is About Relevance, Not Reach

The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach

For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…

Demanding Views June 16
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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LinkedIn Is Emerging as AI Search Visibility Channel A magnifying glass showing linkedin on a computer screen with google search results

LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater

Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…

News Brief June 10
2026 World Cup B2B advertising browser advertising demand generation event marketing mobile advertising OEM advertising
VEVE WorldCup FeaturedImage

Winning B2B Attention During the 2026 World Cup

Key Takeaways:  B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…

Blog June 10
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Nectar Social Raises $30M, Rebrands Itself as Nectar Agent Diagram outlining key Startup Funding Stages including bootstrapping, seed round, angel investors, Series A, and IPO. Visual concept for entrepreneurship and business finance

Nectar Social Raises $30M, Rebrands Itself as Nectar Agent

Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…

News Brief June 2
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Fermenta’s decision to use Popcorn.co Creative producer planning about his upload video to youtube and Editing vlog of his on macbook pro for create youtube channel of business.

Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study

Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…

Case Studies May 21
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DGR Constant Contact CEO Frank Vella Why Most B2B Startups Scale Marketing Too Early

In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…

Demanding Views May 19
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DGR Madison Logic Keith Turco AI, SaaS Expectations, and the Future of Performance Marketing

Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing

Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…

Feature May 18
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MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11
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DGR Blue Bite's Matthew Shay Q&A

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…

Feature May 6
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