Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Latest In: Social & Mobile
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature June 15
LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief June 10
Winning B2B Attention During the 2026 World Cup
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief June 2
Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies May 21
In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…
Demanding Views May 19
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
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