Latest In: Social & Mobile
B2B advertising buying journey demand generation Dreamdata LinkedIn Ads measurement multi-touch attribution paid media ROAS Steffan Hedebrandt
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature
July 6
AEO AI AI Overviews Answer Engine Optimization artificial intelligence B2B awareness B2B influencers content authenticity creator marketing demand generation generative AI practitioner trust
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views
June 16
AI credibility fatigue AI-generated answers B2B marketing brand visibility content strategy customer proof dark social earned media generative AI marketing measurement PAN Brand Experience Report Sentiment Analysis trust signals Zareen Fidlon
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature
June 15
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
2026 World Cup B2B advertising browser advertising demand generation event marketing mobile advertising OEM advertising
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog
June 10
agentic AI AI agents community management conversational commerce creator workflows marketing automation Nectar Agent Nectar Social Social Intelligence Social media marketing
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief
June 2
branded search Fermenta health and nutrition multi-brand marketing organic growth Popcorn.co short-form video video automation YouTube marketing
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies
May 21
2026 marketing trends AI for marketing Constant Contact digital marketing economic uncertainty email marketing Frank Vella marketing budgets news story small business marketing Small Business Now Social media marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…
Demanding Views
May 19
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief
May 11
AI in Marketing attribution audience targeting B2B marketing digital engagement location based marketing media planning omnichannel media paid media video marketing
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature
May 6
AI-powered tools B2B marketing digital marketing marketing technology personalized engagement social media tools
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…
News Brief
April 23
